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THE CYCLE OF FASHION


 



If you’ve had the pleasure of having a consultation with us, you’ll be aware of our clear distinction in your desire to head both the creative or administrative aspects of your brand.






 

In the fashion cycle, most people are aware of the shows; S/S, F/W, Resort and Pre-Collections - the star of the designers/creative directors eyes.



 



But behind the scenes, while the creative director has a moment's flash of downtime, the buyers and merchandisers are showroom-hopping to have those coveted runway pieces in store and available for you.


 

Then again, the creative aspect of the brand runs on naps, cigarettes and coffee, the administrative aspect is in more of a preparatory mode… and the cycle continues.





 

You often think you can do both (creative - administrative - and usually have to at the start) but it constantly proves inefficient.



We’ve been able to teach our clients to understand how both can be managed on a small and large scale.





Read all about their C.I. consultations on the “REVIEW” tab on the home page of the Clearly Invincible website.





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