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What Happened In African Fashion This Week

African fashion kicks off with an eventful week, reinforcing its status as a thriving industry. As we wrap up this dynamic week, we hope you feel informed and inspired.


 

Brand




Designer Tia Adeola commemorated ten years of her fashion brand at New York Fashion Week with her Fall/Winter 2025 collection. Drawing inspiration from her Nigerian heritage, Adeola incorporated cultural elements and the colours of the Nigerian flag into her designs. The designer said after spending time in Nigeria in 2024, she dedicated herself to this collection, resulting in elevated ruffle designs and improved craftsmanship.



Campaign




Johannesburg brand, Wandalephoto recently launched their Fall Winter 2025 campaign. “A large part of what I do is creating and furnishing the world that the clothes live in. It’s offering ourselves and the consumer a visual perspective of the thoughts, research, experiences informing a new season,” the brand exclaimed. Their aim is to create empowering garments through colour, styling, cast and ultimately working with the most well suited image-maker.


ORGANISATION





The Black in Fashion Council Discovery Showroom, which is now in its tenth season, continues to advocate for diversity and inclusion in the fashion industry. The showroom has provided a platform for over 75 designers worldwide, fostering a supportive community and helping them connect with a broader audience.


BRAND

Elizabeth Morr introduces the Igboya piece from the Folasade collection, inspired by the Yoruba word for "courage." This jewellery piece blends Ancient African artistry with modern craftsmanship. The jewellery is made from rare gemstones and unconventional materials. The Igboya piece is a blend of texture, colour and modern craftmanship.


CAMPAIGN




Jeffrey Campbell’s latest footwear campaign in Lagos brought together a talented team of creatives, delivering a bold and visually striking production that was shot in Nigeria.


BRAND




Inaden is redefining luxury with purpose. Founded by Natty Ngoy, this Paris-meets-Africa leather goods brand merges elegance and African craftsmanship. The brand aims to tell African stories through designs. Their products are designed in Paris and handcrafted by artisans in Addis Ababa, Ethiopia, using premium natural leathers with semi-vegetable tanning.



 

BRAND


Designer Thebe Magugu’s latest Magugu F.C Valentine’s kit has found the perfect ambassadors—power couple Nandi Madida and Zakes Bantwini. The couple took to social media to showcase the stylish look, with Nandi wearing the women’s league shift dress paired with an Obi-Belt, while Zakes sported the pink Magugu F.C jersey.


BRAND


South African media mogul and fashion entrepreneur Somizi Mhlongo recently made headlines as his clothing brand, Sompire Kids, unexpectedly made its debut at the prestigious New York Fashion Week (NYFW). What began as a casual plan to have his designs worn by models backstage turned into a monumental moment for Somizi, as his creations were showcased on the runway, catching the fashion world’s attention.


AWARD



LVMH has released the semi-finalists for the 12th edition of the LVMH Prize for Young Fashion Designers. Among the designers are three of African descent: David Boye-Doe Kusi for Boyedoe, Tolu Coker for Tolu Coker, and Torishéju Dumi for Torisheju.





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